Australia’s first Moxy "Self-Service" Hotel Heading to Melbourne

While many guests appreciate a 'high-touch' hotel experience when traveling, in a COVID 19 world more guests will demonstrate a preference for convenient, frictionless experiences. Read on below.

Self-service may well rule the future of the hotel industry. Provides a fully digitalised operation, appealing to tech-savvy millennials, and COVID-19 concerned travellers, amongst others.

Hotel check-in of the not so distant future will not require speaking to a single staff member.

Marriott International owned Moxy Hotel brand, intended to be affordable and quirky (63 locations globally, with 129 in the pipeline) is soon to launch in Melbourne's trendy South Yarra with a 150-room standalone hotel expected to open in 2022.

As described by Commercial Real Estate:

These hotels have reception desks doubling as a foyer bar, where guests can either digitally check themselves in, take a ‘grab ‘n’ go snack from a vending machine, and go straight to their rooms – or have a cocktail with the barman and check in in the old-fashioned way.

While the rooms are compact, they will have floor-to-ceiling glass and guests will be able to use the many communal spaces around the hotels. In Melbourne, they will include the foyer bar, a restaurant and bar, a rooftop bar, a grab ‘n’ go food self-service, a library, a plug-in coworking quiet space, a gym and a games room.

Perth and Sydney could be the next cities to have the franchised Moxys, while there are now also moves to start them in Auckland and Queenstown. Their key competitors are considered to be the funky Citizen M, Tommie, Generator, Motel One, Yotel and Mama Shelter brands.

Millennial travellers tend to love options for a fully digitalised service while the health pandemic has made contactless, efficient hotel experiences even more relevant. At the same time, it also makes hotels more economical to run, with the Moxy Melbourne, in theory, needing no more than one or two staff to keep it going.

The Moxys are also designed to reflect their surroundings. The Moxy Melbourne, for instance, on Claremont Street, close to Chapel Street and South Yarra Station, will have prints of Victoria’s Ned Kelly on the walls and iconic Angry Penguins everywhere – harking back to the famed works of the artists of the Heide Circle.

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